After initial brand awareness promotions, it’s important to keep reminding customers about your brand. Maintaining brand awareness is important. Without a consistent reminder, brand recognition can erode – or worse, be replaced by competitor’s branding efforts.
Businesses can tap into their customers and ask for input and suggestions. Social media, specifically Facebook and Twitter, provides a great way to listen and connect with customers, thereby helping to further promote and maintain your brand image. Instant feedback from customers can be collected and reviewed. As needed, you can communicate directly with customers regarding your products, changes, company news and more.